Ford Motor Co. will cease the Fusion Sport trim for the 2020 model year as it concentrates on using more popular versions in the sedan’s final years. However other versions of the sedan will stay in production up until at least 2021, the company stated.
” Our goal in the final production year is to simplify the offering further and concentrate on maximizing the more popular SE, SEL, and Titanium models,” a Ford representative stated in a statement. CarsDirect.com initially reported the Fusion Sport’s pending demise.
Ford will develop the Fusion at least into the 2021 fiscal year, a representative said. The spokesman formerly informed Automotive News that production would end in the 2020 fiscal year, however, on Thursday said that information was incorrect.
The news of the Sport trim’s death marks the end of what could be considered a stopped working last-ditch effort to save the vehicle.
In the middle of decreasing sales, Ford made the Fusion Sport the focal point of its 2016 Detroit auto show screen. It used media personality Ryan Seacrest to reveal the new trim– part of the Fusion’s midcycle freshening– in a callback to its 2012 sophisticated event in New York’s Times Square for the second-generation Fusion.
Company authorities hoped the Fusion Sport’s flashy performance figures– 325 hp and 380 pound-feet of torque from a 2.7-liter V-6 engine– would help pump up sales and differentiate it in what some considered a bland segment.
It failed to produce much buzz. Spokesman Jiyan Cadiz on Wednesday stated the Sport trim accounted for less than 10 percent of overall Fusion sales.
Ford Fusion Sale
Overall Fusion sales in the U.S. topped 300,000 in both 2014 and 2015, although the sedan could not topple Toyota, Honda, and Nissan in the competitive midsize sedan sector. U.S. sales of the Fusion dropped 17 percent to 173,600 last year however increased 8.8 percent to 77,578 in the first 5 months of 2019.